Valle Padana / Royal Rose Radicchio
Valle Padana / Royal Rose Radicchio
Valle Padana / Royal Rose Radicchio
Valle Padana / Royal Rose Radicchio
Valle Padana / Royal Rose Radicchio
Valle Padana / Royal Rose Radicchio
Valle Padana / Royal Rose Radicchio
Valle Padana / Royal Rose Radicchio
Valle Padana / Royal Rose Radicchio
Valle Padana / Royal Rose Radicchio

With “Valle Padana: A Visual Language System,” a program has been created that allows the company to reinforce its own visual brand personality across a wide range of contexts while also providing ways for its own product brands to stand apart yet show a clear visual relationship to the parent brand.

The proposed visual language creates a system of simple building blocks from which to create more complex visual marketing communication.

This brand concept helps combine the three existing companies (“OP Valle Padana,” “MB Produce,” and “Royal Rose”) under one corporate brand (“Valle Padana”) while allowing the “Royal Rose” brand to leverage its existing value as a product brand instead of as a separate entity.

Authors:
Urso Chappell
Roopali Jain
Katja Pekhotina

Project Leader:
Stefano Cardini

Project Assistant:
Chiara Vaghi

Keywords:
modularity
flexibility
expandability
heritage
approachability

Valle Padana / Royal Rose Radicchio

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