Dominican University of California
Dominican University of California
Dominican University of California
Dominican University of California
Dominican University of California
Dominican University of California

As the senior graphic designer at Dominican University, I created a new visual branding approach using the existing “portal” logo.

Using the same shape, but inverted as a shield at various angles, I inforced a consistant visual approach to all of the materials printed by the university, including such things as the campus map, recruiting brochures, newspaper and bus advertising, course schedules, and on-campus posters.

The approach allowed for a drastically increased awareness of the institution resulting in a greater number of applications for study as well as increased attendance at public functions.

Additionally, I designed the campus map and the university’s official flag.

Dominican University of California

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